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Research papers

The evolving role of in-house market research professionals

This paper intends to examine the role of today's in-house market research professionals within business organizations. Specifically, it will focus on:-how the in-house researchers' role have evolved in the past decade, -what are their...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Andy Kung, Grace Tse
April 7, 2009
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Citation

Kung and Tse (2009a, April 07). The evolving role of in-house market research professionals. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-evolving-role-of-in-house-market-research-professionals


Case studies

Case study demonstrating how market research has been used effectively to develop and sell a marina-based tourism complex in southern Spain (Puerto Sotogrande)

The subject of this case study - PUERTO SOTOGRANDE - is a marina-based integrated tourism complex in southern Spain which is currently being developed by a Spanish private investment group. Since acquisition of the site by the promoters, independent...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Authors: Juan Miguel Villar Mir, Clive G. Armstrong
June 15, 1983
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Citation

Villar Mir and Armstrong (1983a, June 15). Case study demonstrating how market research has been used effectively to develop and sell a marina-based tourism complex in southern Spain (Puerto Sotogrande). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/case-study-demonstrating-how-market-research-has-been-used-effectively-to-develop-and-sell-a-marina-based-tourism-complex-in-southern-spain-puerto-sotogrande-


Research papers

Aspects of agricultural marketing

The paper discusses five aspects of the authors' experience in agricultural marketing research, dealing with: 1) The farmer as a customer; 2) The farmer as a supplier; 3) The farmer as a marketer; 4) The development of agricultural marketing policy;...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: David H. Pickard, Howard Biggs
June 15, 1976
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Citation

Pickard and Biggs (1976a, June 15). Aspects of agricultural marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/aspects-of-agricultural-marketing